A new mpro5 case study is available outlining how DMG Media, publisher of the Daily Mail & Metro, uses mpro5 to ensure that its 1.4 million Metro newspapers arrive on time, each weekday morning, for news-hungry commuters. Through use of mpro5 DMG Media has seen a consistent growth in its readership in London and South-East England, with an overall increase of 8.7% since implementation. The full case study can be view here.
Crimson Tide’s CEO, Steve Goodwin, has recently accomplished a 1,000 mile cycling venture to the South of France in aid of charity. Setting off from Surrey, Steve and 6 others completed the challenge in just 10 days – cycling on average 100 miles each day!
All donations from his venture are going to the South African charity, Camp Bambanani, which provides support to orphaned children who have lost parents to HIV and AIDS. Support is needed to help these young people to deal with the reality of losing one or both parents, often also assuming the role of head of household with responsibility for their younger siblings. For the last ten years, over 1200 children have attended camps run by Camp Bambanani. The charity is dedicated to serving vulnerable young people in a challenging but fun and educational way, giving them the opportunity just to be themselves.
60 second interview with Steve about his trip:
1) What was the catalyst behind this venture?
Bunch of middle aged guys wanting to stay fit talking in a pub one evening – seemed like a good idea at the time!
2) Is there any particular significance behind Camp Bambanani being your charity of choice?
The charity was started by an old friend who was able to utilise her Outward Bound experience to help these orphaned children. I plan to help with one of their camps next year.
3) High point of your trip (aside from reaching the finish line!) ?
Literally, the 15 mile/1589 metre climb to top of Col du Pays de Peyrol, a grade 2 Tour de France stage.
4) Any additional challenges (on top of the existing challenge itself) that you had to overcome on the trip?
Sharing a room with a fellow rider and seeing who could fall asleep first before the snoring started!
5) Would you do it again?
Definitely; the camaraderie, the scenery and level of fitness all made it very rewarding, in addition to be able to raise funds for Camp Bambanani.
6) What’s your next challenge?
Don’t know yet, I‘m currently avoiding evenings in the pub, but there will be one!
Associated Newspapers (publisher of the Daily Mail & Metro Newspaper) has re-signed it’s mpro contract with Crimson Tide for a further 5 years! The company is also upgrading to mpro5 and will extend the use of the mpro5 system throughout the whole of the UK (currently it was just used in London and the South East of England).
Associated Newspapers (A&N) delivers over 3 million Metro newspapers every morning around the UK. A&N delivery drivers currently use mpro to record and monitor the delivery of these papers to all Metro newspaper racks and to ensure that the correct number are delivered on time each day. By upgrading to mpro5 (which includes supported infrastructure with Windows Azure – Microsoft’s cloud platform) A&N will benefit from increased speed, security and reliability of data.
Make sure you listen to Barrie Whipp’s interview with Peter Warren on Castle Radio where he talks about our new Autism Alert App and its benefits for individuals with autism. Very interesting listen…
Today Crimson Tide, in association with Hampshire Autistic Society and our partner, Premier Telecom, launched a new Autism Alert Application which is aimed to help people with autism communicate to the police and emergency services.
The launch took place at Hampshire Constabulary’s Support and Training Headquarters and the audience consisted of police officers, representatives of Hampshire County Council and Hampshire Fire and Rescue, Victim Support and members of the autism community and their families.
The launch was a great success, with particular enthusiasm being voiced by those individuals with autism who often referred to the smartphone App as a ‘safety blanket’, which would give them greater control over their lives and more independence and freedom.
Additionally there was a strong consensus from all of those who attended that the App has further applicability to other groups of vulnerable people who are difficulty communicating to others. The police also believed that the App would enable officers to provide a more personalised approach to dealing with people with autism – thus ensuring that they help them in the best possible way.