Crimson Tide PLC - Contract Renewal with Major UK Wholesaler
Released
Released
Announcement PDF
RNS Number : 9603P
Crimson Tide PLC
07 July 2025
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION AS STIPULATED UNDER THE MARKET
ABUSE REGULATION NO. 596/2014 (AS INCORPORATED INTO UK LAW BY VIRTUE OF THE
EUROPEAN UNION (WITHDRAWAL) ACT 2018 AS AMENDED BY VIRTUE OF THE MARKET ABUSE
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UPON
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ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS INSIDE INFORMATION IS
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7 July 2025
Crimson Tide plc
("Crimson Tide", the "Company" or the "Group")
Contract Renewal with Major UK Wholesaler
Crimson Tide plc (AIM: TIDE), the provider of the process management platform mpro5, is delighted to announce
that Booker, a leading UK wholesale provider, has renewed its contract with the Group.
The new contract relates to the provision of the Group's mpro5 platform for a term of three years. It is greater in
scope and value than its predecessor, and provides for the generation of over £1.0 million in revenue over its term.
Booker has implemented mpro5 to move to a fully digital health & safety system across all departments from
distribution centres to store butchery counters - removing paper and providing real-time analytics and decision
making across all UK sites.
The success of the initial implementation led to the subsequent expansion for Booker's teams of auditors and
regional salespeople, leveraging mpro5 to drive revenue generation and maximise operational efficiencies.
This renewal follows a recent smaller renewal by the operator of one of London's most prominent rail lines.
Chris Fielding, Non-Executive Chair of Crimson Tide, commented:
"We are very pleased to have completed this contract renewal, which evidences both the product market fit of
mpro5 and the quality of our team. We look forward to these strengths delivering further expansion for the Group
with other customers and prospects over the coming months."
Enquiries:
Crimson Tide plc
Chris Fielding, Non-Executive Chairman
Peter Hurter, Chief Financial Officer
+ 44 1892 542444
Allenby Capital Limited - Nominated Adviser & Broker
Jeremy Porter / Dan Dearden-Williams (Corporate Finance)
David Johnson / Tony Quirke (Sales & Corporate Broking)
+44 (0)20 3328 5656
info@allenbycapital.com
The person responsible for arranging the release of this announcement on behalf of the Company is Peter Hurter,
Chief Financial Officer of the Company.
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