Jacqueline was appointed as Group CEO in August 2022 after holding the position of non-executive director of Crimson Tide since January 2021. She has over 16 years’ experience as founder, director and CEO of education businesses that use digital technology to drive positive change for young learners and the wider education sector. Jacqueline’s previous background in marketing has demonstrated how she has developed excellent relationships with key clients, stakeholders, government, and corporate institutions. She also has a track record of an ability to analyse trends, data, demographics, pricing models, and other strategies for improvement. Jacqueline’s early career centred on securing investment in regeneration and infrastructure projects to support public sector visions for strong local economies and good quality of life, winning the award for Global Action 2000.

Phil joined Crimson Tide’s Operating Board in August 2023 as Chief Operating Officer, a role in which he has made an immediate impact. Phil is an accomplished leader in global technology companies, most recently with HiSky Limited (2019 – 2022), a leading developer and provider of satellite Internet of Things (IoT) networks where he held the role of UK CEO. He has previously held the roles of Vice President of Capabilities and Innovation at Inmarsat Global Limited (2014 – 2019), the world leader in global mobile satellite communications, and Channel Sales Manager for BlackBerry Limited (2011 – 2014). Phil has significant experience in launching and improving partner-led growth strategies in the UK and USA. He holds a Master of Business Administration from ENEB Business School.

Janet Morris is an accomplished global commercial leader with significant international experience with Cambridge International Education (2009-2019), part of Cambridge University Press & Assessment, the global education and assessment organisation. She served as interim CEO (2018) and Director of International Sales & Marketing (2009-2018), where she was responsible for the leadership and development of a global network of 175 people in over 160 countries over a nine-year period. Janet has also held a variety of interim leadership and consultancy roles as part of a portfolio career in a diverse array of organisations and industry sectors, including EdTech, publishing, professional services, legal, construction, property, environment, technology, travel, aviation, local and national government bodies.

James is a chartered accountant and experienced corporate finance director with significant experience of the AIM market. Since 2005, he has been a corporate finance director at WH Ireland, the broking and corporate advisory firm. James was previously a corporate finance director at Sigma Capital (2000 – 2005). James qualified as an ACA and has formerly held positions at the London Stock Exchange and Arthur Andersen, the global accounting and advisory firm. James will chair the Audit Committee following the completion of this year’s audit.

Luke joined Crimson Tide from university in July 2005 having achieved a Masters in Advance Computing Science and has been regularly promoted since. He has made an invaluable contribution to the development of our mobility solutions and has been fully involved in many other software developments delivered to customers. Luke joined the Board in July 2012 as Technical Director, progressing to Deputy CEO and in 2018 becoming CEO. Luke stepped down from the role of CEO during August 2022 to focus on product development as Product Director. This role is responsible for all app variants underpinned by the mpro platform.

Peter Hurter has previously served as Group CFO between 2018 and 2023 and has been COO since 1 June 2024, in a non-board capacity. Peter is a Chartered Accountant qualifying with Deloitte in South Africa in 2005. Amongst other previous roles he was a director of Moore Stephens Chartered Accountants in South Africa and Finance Director of De Keur Estate (Pty) Ltd, a large agri-processing group.