Directors & Committees

The following information is provided in respect of AIM Rule 26. last updated 2 August 2022.

Our Board of Directors comprises:

Barrie Reginald John Whipp (aged 61, Executive Chairman)

Barrie founded Crimson Tide in 1996 and he formulated the ideas behind the Group’s mobile data solutions in 2003, recruiting the current management team in 2004. After a career in finance, he founded the financial services arm of Tiphook plc. He later became Group Managing Director of IAF Group plc which was subsequently admitted to the Official List in 1994. He has served as a non-executive director of Wills Group plc as well as a number of private companies. He is responsible for setting the Group’s vision and strategy as well as setting goals and targets for the Board.

Barrie Whipp Founder of Crimson Tide Head shot

 Jacqueline Daniell (aged 61, Group CEO)

Jacqueline was appointed as Group CEO in August 2022 after holding the position of non-executive director of Crimson Tide since January 2021. She has over 16 years’ experience as founder, director and CEO of education businesses that use digital technology to drive positive change for young learners and the wider education sector. Jacqueline’s previous background in marketing has demonstrated how she has developed excellent relationships with key clients, stakeholders, government, and corporate institutions. She also has a track record of an ability to analyse trends, data, demographics, pricing models, and other strategies for improvement. Jacqueline’s early career centred on securing investment in regeneration and infrastructure projects to support public sector visions for strong local economies and good quality of life, winning the award for Global Action 2000.

Stephen Keith Goodwin (aged 63, Non-Executive Director)

Steve was appointed as Crimson Tide’s Chief Executive in April 2004 but has subsequently changed role within the company to be Finance Director, and now Non-Executive Director. Steve is a Certified Accountant with over 20 years experience at Board level, 18 years as a CEO. After training as an accountant working for Shell International plc, he joined Tiphook plc in 1988 where he became Group Financial Controller and later Finance Director of the trailer division. In 1993 Steve was appointed Managing Director of the rail division and in 1996 led the management team in a £30m management buyout working with Prudential’s venture capital arm and HSBC. The business was sold two years later to GE Capital where he stayed on as Managing Director of GE’s European rail business and gained further experience in negotiating and integrating acquisitions.

Anthony ‘Tony’ Gilbert Knowles (aged 58, Non-Executive Director)

Tony is currently Chief Operating Officer of King’s InterHigh, part of Inspired Education Plc, the leading global Group of premium schools. Tony joins as an independent Non-Executive Director and will also Chair the Remuneration committee. Tony’s skills embrace operational and sales direction as well as HR.

Tony Knowles

Luke Anthony Jeffrey (aged 39, Product Director)

Luke joined Crimson Tide from university in July 2005 having achieved a Masters in Advance Computing Science and has been regularly promoted since.  He has made an invaluable contribution to the development of our mobility solutions and has been fully involved in many other software developments delivered to customers. Luke joined the Board in July 2012 as Technical Director, progressing to Deputy CEO and in 2018 becoming CEO. Luke stepped down from the role of CEO during August 2022 to focus on product development as Product Director. This role  is responsible for all app variants underpinned by the mpro platform.

Pieter (‘Peter’) Maree Hurter (aged 45, Finance Director)

Peter joined Crimson Tide in November 2018 as the Financial Controller and was appointed to the Board as Finance Director and Company Secretary on 1 July 2019. Peter is a Chartered Accountant and served his articles with Deloitte. He has subsequently been a director of Moore Stephens Chartered Accountants in South Africa, a Specialist with the South African Revenue Service and Finance Director of a large agri-processing group.

Tobias ‘Toby’ James Turness Hawkins (aged 42, Group Sales and Marketing Director)

Toby Joined Crimson Tide in October 2017, having held numerous sales and account management roles in his career, most recently, since November 2015, as Enterprise Account Director for the OpenText Corporation, a global leader of global enterprise information management solutions. Prior to that Mr Hawkins worked as a sector account manager for TestPlant Limited, a UK technology company which delivers service assurance to digital businesses. Between 2008 and 2014 Mr Hawkins was the Commercial Director for Stevens Group Limited which develops enterprise and SaaS software solutions.

Thomas George Frank England (aged 32, Technical Director)

Thomas joined the Company 8 years ago and has worked his way to head up the Company’s software team, responsible for delivering all front-end and back-end development across the mpro platform. Thomas holds a Master’s degree in Immunology from Imperial College London.

Statement of Directors’ Responsibilities

Company law requires the Directors to prepare financial statements for each financial period which give a true and fair view of the state of affairs of the Group and of the profit or loss of the Group for that period. In preparing those financial statements, the Directors are required to:

  • Select suitable accounting policies and then apply them consistently
  • Make judgments and estimates that are reasonable and prudent
  • State whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements
  •  Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business

The Directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the Group and to enable them to ensure that the financial statements comply with the requirements of the Companies Act 2006 and Article 4 of the IAS regulation.

They are also responsible for safeguarding the assets of the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

The Group has two Board committees, which operate within defined terms of reference.

Audit Committee

The Audit Committee, comprising Mr Goodwin and Mr. Hurter is responsible for reviewing the full and half year results. In addition, the Audit Committee monitors the framework of internal control.

Remuneration Committee

The Remuneration Committee, comprising Mr Knowles (Chairman), Mr Goodwin and Mrs Daniell reviews the remuneration of the Executive Directors and any senior executive of the Group and considers the grant of options and payment of performance related bonuses.

The Directors shareholdings in the company are as follows:

Director Ordinary Shares
BRJ Whipp† 29,810,213
J Daniell 1,672,240
LA Jeffrey 2,333,333
PM Hurter 333,333
SK Goodwin* 25,871,509
TJT Hawkins 333,333

†Mr. Whipp’s wife holds an additional 38,000,000 Ordinary Shares of £0.01 each.

*Mr. Goodwin also has an interest as a trustee in 9,150,000 Ordinary Shares of £0.01 each.