Directors & Committees

The following information is provided in respect of AIM Rule 26. Last updated 19 June 2024.

Our Board of Directors comprises:

Barrie Reginald John Whipp

Barrie Reginald John Whipp (aged 63, Executive Chairman)

Barrie founded Crimson Tide in 1996 and he formulated the ideas behind the Group’s mobile data solutions in 2003, recruiting the current management team in 2004. After a career in finance, he founded the financial services arm of Tiphook plc. He later became Group Managing Director of IAF Group plc which was subsequently admitted to the Official List in 1994. He has served as a non-executive director of Wills Group plc as well as a number of private companies. He is responsible for setting the Group’s vision and strategy as well as setting goals and targets for the Board.

 Jacqueline Daniell (aged 62, Non-Executive Deputy Chair))

Jacqueline Daniell (aged 62, Non-Executive Deputy Chair)

Jacqueline was appointed as Group CEO in August 2022 after holding the position of non-executive director of Crimson Tide since January 2021. She has over 16 years’ experience as founder, director and CEO of education businesses that use digital technology to drive positive change for young learners and the wider education sector. Jacqueline’s previous background in marketing has demonstrated how she has developed excellent relationships with key clients, stakeholders, government, and corporate institutions. She also has a track record of an ability to analyse trends, data, demographics, pricing models, and other strategies for improvement. Jacqueline’s early career centred on securing investment in regeneration and infrastructure projects to support public sector visions for strong local economies and good quality of life, winning the award for Global Action 2000.


Philip Douglas James Meyers (aged 44, Group CEO)

Phil joined Crimson Tide’s Operating Board in August 2023 as Chief Operating Officer, a role in which he has made an immediate impact. Phil is an accomplished leader in global technology companies, most recently with HiSky Limited (2019 – 2022), a leading developer and provider of satellite Internet of Things (IoT) networks where he held the role of UK CEO. He has previously held the roles of Vice President of Capabilities and Innovation at Inmarsat Global Limited (2014 – 2019), the world leader in global mobile satellite communications, and Channel Sales Manager for BlackBerry Limited (2011 – 2014). Phil has significant experience in launching and improving partner-led growth strategies in the UK and USA. He holds a Master of Business Administration from ENEB Business School.

Janet Rosemary Morris (aged 59, Non-Executive Director)

Janet Rosemary Morris (aged 59, Non-Executive Director)

Janet Morris is an accomplished global commercial leader with significant international experience with Cambridge International Education (2009-2019), part of Cambridge University Press & Assessment, the global education and assessment organisation. She served as interim CEO (2018) and Director of International Sales & Marketing (2009-2018), where she was responsible for the leadership and development of a global network of 175 people in over 160 countries over a nine-year period. Janet has also held a variety of interim leadership and consultancy roles as part of a portfolio career in a diverse array of organisations and industry sectors, including EdTech, publishing, professional services, legal, construction, property, environment, technology, travel, aviation, local and national government bodies.

James Joyce picture

James Joyce (aged 55, Non-Executive Director)

James is a chartered accountant and experienced corporate finance director with significant experience of the AIM market. Since 2005, he has been a corporate finance director at WH Ireland, the broking and corporate advisory firm. James was previously a corporate finance director at Sigma Capital (2000 – 2005). James qualified as an ACA and has formerly held positions at the London Stock Exchange and Arthur Andersen, the global accounting and advisory firm. James will chair the Audit Committee following the completion of this year’s audit.

Luke Anthony Jeffrey (aged 41, CTO)

Luke Anthony Jeffrey (aged 41, CTO)

Luke joined Crimson Tide from university in July 2005 having achieved a Masters in Advance Computing Science and has been regularly promoted since. He has made an invaluable contribution to the development of our mobility solutions and has been fully involved in many other software developments delivered to customers. Luke joined the Board in July 2012 as Technical Director, progressing to Deputy CEO and in 2018 becoming CEO. Luke stepped down from the role of CEO during August 2022 to focus on product development as Product Director. This role is responsible for all app variants underpinned by the mpro platform.

Shaun Robert Mullen (aged 47, Finance Director)

Shaun Robert Mullen (aged 47, Finance Director & Company Secretary)

Shaun Mullen is a Chartered Accountant and joined the Company in 2022 as Head of Finance. He assumed the role of Finance Director & Company Secretary in 2023. Shaun trained at a top 10 accountancy firm within Audit and then joined PwC’s Advisory team focusing on Corporate Finance and Restructuring, both in the UK and Hong Kong. His career includes spells as Finance Director for the British Private Equity and Venture Capital Association (BVCA), Kesslers International and Coffee Planet. Shaun has international experience in Europe, Asia and the Middle East.

Statement of Directors’ Responsibilities

Company law requires the Directors to prepare financial statements for each financial period which give a true and fair view of the state of affairs of the Group and of the profit or loss of the Group for that period. In preparing those financial statements, the Directors are required to:

  • Select suitable accounting policies and then apply them consistently
  • Make judgments and estimates that are reasonable and prudent
  • State whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements
  •  Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business

The Directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the Group and to enable them to ensure that the financial statements comply with the requirements of the Companies Act 2006 and Article 4 of the IAS regulation.

They are also responsible for safeguarding the assets of the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

The Group has two Board committees, which operate within defined terms of reference.

Audit Committee

The Audit Committee, comprising Mr Joyce (Chairman), Ms Morris and Mr Mullen, is responsible for reviewing the full and half year results. In addition, the Audit Committee monitors the framework of internal control.

Remuneration Committee

The Remuneration Committee, comprising Ms Morris (Chairperson) and Mr Joyce, reviews the remuneration of the Executive Directors and any senior executive of the Group and considers the grant of options and payment of performance related bonuses.

The Directors shareholdings in the company are as follows:

Director Ordinary Shares
BRJ Whipp† 303,102
J Daniell 16,722
LA Jeffrey 23,333

†Mr. Whipp’s wife holds an additional 380,000 Ordinary Shares of 10p each.